When it was conceptualised, the KdF-Wagen – now better known as the Beetle – was set to sell for 990 Reich Marks. While this was little more than what a motorcycle sold for in those days, it was still pretty serious change for the average German wage-earner. To further complicate matters, one could not simply hand over 990 Reich Marks and drive away with a new KdF-Wagen. One was required to join a savings scheme involving stamps run by Kraft durch Freude, the Nazi leisure/propaganda organisation from which the car took its name. Still, with the new Autobahns beckoning, people signed up for the scheme, eagerly awaiting for the day they could take their shiny new KdF-Wagen home.
While SMX is a much smaller venue than the Philippine World Trade Center, there’s still a lot of space for a good number of cars to be shown. Besides, with the lack of manufacturer presence, the quality of the cars on show will most certainly make up for the smaller numbers.