The Power to Surprise

…goes Kia’s new tagline. I forget what their old one was, but it might have gone something like “Long warranties”.

The Pride never did much for Kia’s reputation in the Philippines. Designed by Mazda on a Ford budget, the Pride/121/Fiesta had solid engineering behind it. Unfortunately Kia was at the time trying to stave off bankruptcy by cutting all the costs, so what we got was a shoddily-built, “good enough” band aid of a car that couldn’t stand up to taxi duties as well as the competition.

Optima 1

That was over a decade ago. Freshly released on the Philippine market, what you see above is what Kia makes now, and is the reason why the rattling Pride must finally be laid to rest. Continue reading